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Journal of Asian Martial Arts - Articles
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Martial Arts Marketing: Putting the Customer First

By Yong Jae Ko, Ph.D.




Martial Arts Marketing: Putting the Customer First

This paper presents the evolution of the martial arts industry into a global consumer products industry and examines the application of modern business techniques on this industry, with a particular focus on marketing strategy. It also discusses future opportunities and challenges facing the martial arts industry, and offers helpful suggestions.

SOURCE: Journal of Asian Martial Arts, Vol. 12 No. 2 (2003): 8 pages.


$1.84