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Journal of Asian Martial Arts - Articles
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The Globalization of Martial Arts the Change of Rules for New Markets

By Yong Jae Ko, Ph.D., and Jin Bang Yang, Ph.D.




The Globalization of Martial Arts the Change of Rules for New Markets

The authors discuss the global expansion and integration of Asian martial arts. Such factors as sportification and standardization are closely examined as significant driving forces for the growth of the martial arts industry. This article also examines important issues influence on the development and the martial arts’ industry future growth.

SOURCE: Journal of Asian Martial Arts, Vol. 17 No. 4 (2008): 12 pages.


$2.76